Connected Retail news and archive

Connected retail: the bridge between offline and online sales

Thanks to Zalando’s Connected Retail programme, more than 2,000 retailers are now connected to the platform and can generate additional income to supplement what they earn at their bricks-and-mortar store with the help of easy and fast online integration. In an interview, Dr. Carsten Keller, VP Direct to Consumer at Zalando, explains the model...

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Connected Retail - The future of retail

This year more than ever, Zalando has shown that “online” has become even more important, also for bricks-and-mortar retailers. Nonetheless, there are still some retailers who don’t have a multichannel strategy. Zalando has the perfect solution for them: Connected Retail. FashionUnited spoke to Søren Gundtoft Johansen, director of Connected...