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BAM shows demand-driving advertising increases revenue

BAM bamboo clothing, the environmentally sustainable brand founded by former pole vault athlete and explorer David Gordon, has overhauled its advertising targeting strategy, moving beyond re-targeting to drive 700,000 pounds in incremental revenue. The ethical retailer of bamboo clothing has attracted 18,000 new customers as well as increasing...

BusinessPress Release

Scotch & Soda personalises ads, achieving five-fold incremental return on investment

Scotch & Soda’s transition from one-off ad campaigns to data-driven, personalised and always-on-media has generated revenue growth and increased customer lifetime value Scotch & Soda, a premium omni-channel fashion retailer, has boosted its incremental return on ad spend to £5.50 for every £1 invested (5.5:1), thanks to a major overhaul in its...