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Majority of younger shoppers will choose a sustainable retailer over a less sustainable one, says Conversity research

Making the most of this shift means improving personalisation of customer journeys, so that customers feel confident they are choosing the right product first time A majority of consumers aged between 16 and 34 (51 per cent) would be more likely to shop with a retailer that has made consistent efforts to be sustainable over one that has not....

27 Jan 2020