Cotton Lives On news and archive

Majority of consumers trusts safety of cotton, survey finds

A majority (85 percent) of global consumers believes that cotton is safe for the environment according to a survey by US non-profit organisation Cotton Incorporated. This is the highest percentage of any natural fibre, closely followed by wool (81 percent), as well as silk (76 percent) and hemp (69 percent). Since 2017, the research company has...

Fashion

Cotton Lives On invites UK fashion brands to join recycling programme

Cotton Lives On, the recycling programme first launched in 2022 by Cotton Council International and Cotton Incorporated, is calling for UK fashion brands and retailers to join its cost-free initiatives to divert cotton from landfill. In an open call-to-action, Cotton Lives On is looking to recycle old cotton, such as faulty or deadstock cottons,...