Countercheck news and archive

eCommerce Boosts Counterfeiting, Risking Planet’s Sustainability

E-commerce has proven to be a boon for industries and businesses worldwide in scaling, propagating, and promoting their products, especially those belonging to the fashion and luxury world. However, it has encouraged dubious sellers to infuse their counterfeits into every person’s lifestyle.When a customer is tricked into buying a counterfeit...

BusinessPartner Content

Countercheck, the revolutionary way to combat luxury counterfeits

Luxury fashion and beauty brands have always been a target for counterfeiters, and the boom in e- commerce due to the pandemic has created the “perfect storm” for exponential growth. The industry needs to tackle the issue head-on with technology solutions like Countercheck. Trade in counterfeit goods has risen steadily in the last few years, and...

RetailPartner Content

Counterfeit Denim sets forth innovative opportunities for Denim Brands

Denim industries are witnessing massive jumps in demand for youth-oriented denim apparel around the world in the post-pandemic situation. The same jumps in demand are captured by the counterfeiters’ eyes. Counterfeiting to Denim Jeans is an old relation, where renowned brands like Diesel have taken significant steps by destroying thousands of...