Daniella Loftus news and archive

Draup launches with mission to challenge perceptions around digital fashion

The highly-anticipated Draup has finally launched, bringing with it a mission of maximising the value of digital fashion and shifting perceptions around the sector. The platform allows users to buy ‘ownable’ digital fashion from a curated selection of designers, showcase the purchased pieces through virtual wardrobes and cross-platform...

Business |Interview Featured

Soon-to-be-launched marketplace Draup hopes to maximise the value of digital fashion

There is no denying that digital fashion is continuing to strongly cement its place in the fashion industry. However, the virtual world is still under constant development, a process that has been left in the hands of the few who have put it upon themselves to build the space up in a responsible manner. “Because we are so early, every platform...

Fashion Featured

Gaming x Fashion: what are the opportunities for designers in this merger?

When two cultures collide, that is, when the intersection of two different groups leads to some kind of friction, a new culture is created. This new culture is built on different aspects of both the original ones, sharing positive and negative impacts. This is what the anthropologist Roy Wagner defends in “The Invention of Culture”, written in...

Fashion Featured

The future of fashion: How digital fashion has become a key trend

The online metaverse is coming and if we're going to be spending more time in virtual worlds, there's one crucial question: What are you going to wear? "When I first started talking about this, my friends were like, 'What are you talking about?'" said 27-year-old Daniella Loftus. "But my 14-year-old cousins understood it immediately." For many,...

Fashion |Exclusive Featured

What is the fashion designer's place in the metaverse?

Are you familiar with the term “metaverse”? It was first coined by the author Neal Stephenson in his 1992 science fiction novel Snow Crash, but according to Google Trends it reached its peak among internet searches in April 2021 and seems to be keeping a high score since then. But why is everyone in the fashion industry suddenly interested in...