DefShop news and archive

Defshop CEO Franco Lucà: Pre-Covid planning certainty no longer exists

Streetwear and hip-hop culture is gaining in importance not only in the USA but also in Germany, with big fashion retailers like About You also entering this area. Berlin-based online retailer Defshop is an old hand in the streetwear trade: Founded in 2006, the platform is one of the leading e-commerce providers for streetwear and sneakers in...

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Equistone acquires streetwear retailer DefShop

Equistone Partners Europe, one of the Europe’s mid-market private equity investors, has acquired a majority stake in German multichannel streetwear and hip-hop clothing retailer DefShop for an undisclosed sum. The private equity firm is acquiring the stake in DefShop from founder Alexander Büchler and his family, who together will retain a...