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Timberland- Designing a brand with global appeal and local expertise

One of the most recognisable and popular brands in the world, premium outdoor lifestyle brand Timberland has truly universal appeal, with many people across the globe having owned a pair of its iconic yellow boots at some point in their lives. Recently, the brand has undergone an intensive Creative Vision project in which it looked back at its...

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BusinessFeatured

James Lakeland: “You have to give people a reason to buy”

London - Designer James Lakeland, founder of the eponymous label, is celebrating his 25th business anniversary this autumn. It’s been an eventful time, as Lakeland is quick to admit, but he’s proud to have navigated the highs and lows of the fashion world for over two decades. “It’s incredible when you think about it. The fashion industry is so...

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