Digital news and archive

Is it time for your brand to shift to digital selling?

What triggers a change in your brand? Is it the fear of missing out (FOMO) on a trend? The need to keep up with the competition? Or is it when you see potential to do better business by implementing new processes? Change can stem from a number of motivations, but it benefits from a clear business objective. In digital selling, these objectives...

Retail

Digitization in the fashion industry - What is holding us back?

If you look at the digitization index of the German economy and take a closer look at the retail sector, you will see that it is far behind the average of 105.1 points with 75.4 points (source: Statista). But what is the situation specifically in the fashion industry? What is holding fashion retailers back from embracing digitization? And: How...

Fashion

Vogue magazine to reduce print issues to 10 editions per year

The future of printed fashion magazines has once again come under scrutiny, as Vogue, arguably the world’s most recognisable style publication, is to shrink its schedule to 10 issues per year. The number of publications will be reduced from 11, a schedule Conde Nast has adhered to over the past three years, prior to being a monthly release. With...

Business

LIVE SHOPPING: Social commerce arrives in digital retail

Live shopping offers retailers, brands, and digital platforms a new channel with gargantuan scope for creating markets via social media livestreams. Mixing online shopping with social media, personal interaction is the real draw of live shopping and what gives it its cutting edge. Live shopping is exciting and brings back the fun factor. Even...

RetailFeatured

What’s next for modernizing physical retail?

For close to a decade now, brick-and-mortar has been treated like it was some dinosaur that would slowly go extinct. It was like a cow someone was going to put out to pasture. It was your grandparent before you put them in a nursing home. The rise of e-commerce and online shipping did chip away at some of brick-and-mortar’s position as the...

Business

Mind The Gap: The State of B2B eCommerce Digital Transformation

A new report from NuOrder by Lightspeed, a leading B2B ecommerce platform, found that many organizations implement advanced solutions to help drive wholesale but struggle to standardize and upgrade their processes operationally. Ecommerce has undergone rapid transformation over the past few years. Before COVID-19, many enterprise brands were...

Fashion

Bestseller: A look at the key lessons from the 3D implementation of Jack & Jones' parent company

Whilst 3D has created countless product development opportunities across several industries, the fashion industry is yet to set pace. With a distinct vacuum of industry-specific best practices, strategic use cases, and high resource requirements, 3D integration drops in priority for many, eager to succeed, fashion brands. Unlike Bestseller. As...

Business

Making the Switch: From wholesale to DTC

In the midst of 2022 DTC is now a household name. Big brands like Adidas and Nike are thriving by going Direct-to-Consumer – either by selling through their own websites or pivoting to large marketplaces such as Zalando and Amazon. For the fashion industry DTC has, since the pandemic, provided consumers the ability to shop from home at better...

BusinessFeatured

Victoria's Secret launches inclusive digital-only brand aimed at Tweens

Victoria’s Secret has launched a digital-only brand aimed at Tweens. Called Happy Nation, the collection features sweats, swimwear, underwear and body care in gender neutral product categories. The new line is marketed as a judgment free community for tweens aged 8-13 and is size inclusive. In a press release Victoria’s Secret & Co. (VSCO) said...

Business

Omar Abul Ata on the rise of RESERVE App and his plans to digitize the editorial fashion industry

While the world around us is dramatically shifting to a more sustainable mindset of consumption, the fashion industry is also following. With countless new solutions at our disposal as to how we as consumers can be more mindful of extending the life cycle of their clothing, Omar Abul Ata is looking to promote just that. The Toronto transplant...

BusinessFeatured

2022 will be a year of digital advancement

It took a pandemic to accelerate e-commerce and focus on digital, but now that customers are fluently shopping across multiple channels, expectations for personalised experiences online is growing. According to Adobe, businesses must create change at every level of their organisation to compete in a digital-first economy. In Adobe’ Digital...

Business

New report: Fashion opts for industry vets as it looks beyond the pandemic

In 2021, as they sought to create a strong platform for growth and digital transformation, Fashion companies chose to hire CEOs with deep sector knowledge and leadership experience. Fashion’s Newest CEOs, the annual report published with an eye to what to expect in 2022, analyzes all the major hires in the sector. It highlights the broadly...