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Harrods instore digital media still going strong

Harrods was an early adopter of in-store digital media and continues to use it as a revenue generating tool with third-party advertisers a key element of the store group's profitable model. Ahead of presenting at the Retail Bulletin In-store Engagement Conference 2012 in London on July 10th Guy Cheston, media sales director at Harrods, says of...

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