DNA news and archive

Equipment launches fluid collection

Gender is over, that’s cancelled. Well, it would be if French heritage brand Equipment and genderless clothing retailer The Phluid Project had the final say in it. The two companies have come together for the launch of Equipment’s fluid collection featuring a debut campaign of gender expressive, non-binary and transgender talent. Each ambassador...

Fashion

DNA goes Denmark

After the recent launch in London a new fashion store in Copenhagen, Denmark, has now snapped up the DNA label of Auckland designer Doris de Pont. Pia Lund, who is opening Piato, a women's fashion store in central Copenhagen in June, came scouting for labels at last year's L'Oreal New Zealand Fashion Week and was taken with DNA. Lund, who has...