Fashion
Fruit of the Loom launches premium brand
Fashion brand Fruit of the Loom, known for its sportswear cotton pieces, is launching a premium brand, Seek No Further in March. Designed by Dorothée Loermann, formerly at cult Parisian brand Surface to Air, the label is described as “grown up” with a “sophisticated edge” and will offer contemporary wardrobe staples for men and women including...
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