Dove news and archive

Dove commits to never using AI to represent “real beauty”

Skincare brand Dove states that artificial intelligence (AI) is threatening the representation of real beauty, and it commits to never using AI to represent real women in its adverts. The pledge comes as the Unilever-owned brand celebrates 20 years of its ‘Campaign for Real Beauty,’ where it challenges society, media, and the beauty industry to...

Business |Beauty

The Body Shop and Dove join forces to end animal testing in Europe

Unilever’s Dove and The Body Shop have joined forces with leading animal protection groups to call on the UK and EU to save cruelty-free cosmetics in Europe, following threats to Europe’s longstanding ban on animal testing for cosmetics. The beauty giants are working with People for the Ethical Treatment of Animals (PETA), Cruelty Free Europe,...

Fashion |OPINION Featured

Fashion gets real with authenticity marketing

London - Realism marketing. It is a new advertising tool utilised by brands to connect with consumers who are just like 'them' by engaging in authentic communication. It began with the now infamous Dove 'Campaign for Real Beauty' back in 2004, where ads featured real women rather than airbrushed models or celebrity spokespersons. Fashion has...