ECD Global London news and archive

LIVE SHOPPING: Social commerce arrives in digital retail

Live shopping offers retailers, brands, and digital platforms a new channel with gargantuan scope for creating markets via social media livestreams. Mixing online shopping with social media, personal interaction is the real draw of live shopping and what gives it its cutting edge. Live shopping is exciting and brings back the fun factor. Even...

BusinessPartner Content

Internationalization in fashion: how to navigate through current challenges

At the ECD Global London, Paul Alger from (UKFTA) and Aimé Fundani, Head of International Marketplace at Trendyol, took on the exciting yet complicated topic of internationalization in the fashion industry. The ECD expert panel prides itself on deep diving into the real reality of how the industry is changing and how to use insights to digitize...