echo look news and archive

Amazon files patent for 'Magic Mirror' which uses blended reality

London - The future of retail is closer than one would think as US retail giant Amazon filed a US patent application for 'blended reality' mirror. The technology in the patent could be used to create a virtual reality-enabled mirror which would offer customers the opportunity to try on any outfit from the comforts of their home. The...

Fashion

Amazon launches style assistant Echo Look

Who would not like a friend who is available 24 hours to advise on style and fashion issues? Amazon's Echo Look wants to provide users with exactly this experience and has created a digital assistant called Alexa. She takes photos and videos of users to have them view their outfit from all direction and remembers favourite outfits as a personal...