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Business |Beauty

Unilever to sell Elida Beauty to Yellow Wood

Consumer goods giant Unilever is to sell Q-Tips maker Elida Beauty to Boston-based private equity firm Yellow Wood for an undisclosed sum. Elida Beauty features more than 20 beauty and personal care brands, including Q-tips, Tigi, Caress, Timotei, Impulse, and Monsavon, and generated around 0.8 billion euros in 2022. Fabian Garcia, president of...

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