ellassay news and archive

First Chinese fashion brands join environmental nonprofit Canopy

Commemorating the Lunar New Year (Year of the Dragon) on 10th February 2024, three Chinese fashion brands have joined forces with environmental non-profit Canopy. As the first Chinese brands, multi-brand fashion company Ellassay Group, sports apparel brand Engine Bird and sock company Happywool have partnered with Canopy to keep climate- and...

Retail

Nobis opens first stores in China

Luxury Canadian outerwear brand Nobis is expanding its global footprint with its first stores in China through its joint venture with Ellassay, a dominant player in China's luxury fashion sector. Nobis’ first retail locations are in Beijing’s SKP and Galeries Lafayette and Shanghai’s Réel Mall, and each one houses the brand’s core and new...

Business

Nobis announces joint venture to expand in China

Luxury Canadian outerwear brand Nobis has announced a joint venture with Chinese multi-brand fashion group ShenZhen Ellassay Fashion Co., Ltd to expand in the region as part of its global expansion plans. In a statement, both companies said that the strategic alliance would “combine Nobis' innovative, high-quality, functional outerwear with...