Entrupy news and archive

AI can detect if a luxury item is fake

Articifical Intelligence (AI) can now detect if your luxury handbag is a counterfeit. Entrupy, a technology service founded in 2012, uses AI to authenticate luxury goods and sneakers in the resale market. Their tool is employed by hundreds of vintage resellers and claims a 99.1 percent accuracy rate in verifying the authenticity of luxury brands...

Fashion |Interview Featured

Behind Entrupy, official AI authenticator for luxury handbags on TikTok Shop

Following on the heels of the launch of the TikTok Shop in the US, Entrupy, an AI-powered luxury authenticator, has partnered with the social media giant as an official authentication provider of pre-owned luxury handbags on the platform. Founded in 2012, Entrupy’s aim is to protect businesses, consumers and borders from transacting in...

RetailFeatured

New app aims to spot counterfeit luxury goods

It was only a matter of time before an app was designed to see if online purchases of luxury goods are authentic or could indeed be counterfeit. Entrupy, a tech startup, aims to solve any doubts if the Hermes Birkin or Chanel 2.55 you are buying online is the real deal. The New York-based company recently raised 2.6 million dollars in a Series A...