Fashion Awareness Direct news and archive

FAD 2015 Fashion Futures winner announced

Hackney-based charity Fashion Awareness Direct (FAD) has named 17-year-old Hana Minowa as the winner of its 2015 Fashion Futures Final, following a catwalk showcase that closed London Fashion Week at Fashion Scout. 19 teenage finalists took part in the LFW showcase presenting garments inspired by the Korean and Japanese culture, with Minowa...

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Menswear designer wins 2015 FAD competition

London College of Fashion student Juniper Lai was named the winner of the 14th annual Fashion Awareness Direct (FAD) competition at a catwalk showcase that ended London Fashion Week last night. The competition, which aims at encouraging young designers to look to new areas of research, integrating art and culture into fashion, while also...