Fieldworks news and archive

Fit for freedom

Key to helping consumers get the clothes they will love and keep, and cutting returns is listening and acting. To do that, retailers and brands will need to make much greater use of first party data and smart personalization technology, says Sarah Curran, Global CMO at True Fit. To say that the fit of an item of clothing is highly personal is an...

Fashion

Remake, remodel

Communicating complex messages about circularity and sustainability in fashion to an online audience is not easy, but the imperatives to get it right are overwhelming, says James Barlow, VP UKI at Akeneo. Second hand clothing is as old as retail and was driven entirely by cost; if you couldn’t afford it, you bought it second hand. Now, a whole...

Business

How to grow in a growing market

To know the consumer is to sell to them, no more so than in the current climate, says Martim Avillez Oliveira, Chief Executive Officer – UK and Europe, ESW, who also recommends that retailers and brands look further afield for new markets. In all the current uncertainty in markets and politics, the fact is, despite a blip in the upward...

Fashion

Authenticity is now a key new driver of revenue and loyalty for UK shoppers

• 70% of UK shoppers spend more with brands they perceive to be authentic. • Three quarters (75%) of UK consumers are more loyal to authentic retailers. • Silent Generation (76yos+) and Gen Z most likely UK cohorts to spend more based on authenticity (72% each). Authenticity is now a key new driver for revenue and loyalty among UK shoppers as...

Business

Why retailers should relish the halo effect of London Fashion week

With London Fashion Week (LFW) fast approaching, apparel and footwear retailers can be sure of one thing – fashionistas will be in a frenzy to update their wardrobes this September. Interest in the latest looks and style innovations revealed at the iconic show generates excellent opportunities for retailers to increase sales. But to do so they...

Business

Golden moments: How tech helps luxury retailers forge lifelong bonds with customers

Luxury brands are facing the challenge of serving valued customers consistently and personally, on a global scale. Personalisation allows a luxury brand to indulge its affluent customers in a meaningful way that will drive lasting loyalty. After all, it may be months or even years between purchases of a haute couture handbag or designer...