Fieldworks news and archive

True Fit Democratises Fashion Genome and Unlocks Growth for Rising Fashion Brands in Shopify

• Formerly only available for the world’s largest retailers, True Fit, powered by the Fashion Genome, launched for Shopify merchants and has seen a 900% growth in Shopify merchant adoption. • True Fit’s 108% month-on-month (MoM) growth rate in Shopify is on trajectory to see 2,000+ merchants signed up on the platform in 2024. • True Fit users...

BusinessPress Release

Online fashion revenues rose +6% year-on-year in December, according to True Fit’s data

‘Muted’ Golden Quarter fashion sales were buoyed by a Black Friday boost to order volumes, while fashion revenues rose +6% compared to 2022 in December, the latest data from True Fit, the leading AI platform that decodes size and fit for consumers and apparel and footwear retailers. True Fit’s Fashion Genome™, the world’s largest connected data...

BusinessPartner Content

Despite a muted outlook for 2024, the Retail Think Tank outlines key growth opportunities and predictions for next years’ winners and losers

• 2024: the year Retail Parks steal the High Street’s crown? • Muted economic outlook mustn’t stifle innovation • GenAI to move from mainstream hype to dial-moving innovation • Food, Health & Beauty and Purpose driven retail set to win in 2024 • Home retail challenged as demand wanes after pandemic boom While the retail sector outlook for 2024...

BusinessPress Release

Luxury performance footwear brand, Athletic Propulsion Labs (APL), taps True Fit’s AI to reduce returns by -15%

Luxury performance athletic footwear brand, Athletic Propulsion Labs (APL), partnered with True Fit, the leading AI-driven fit platform, to achieve a +2% boost in revenue while reducing fit-related returns by -15% from those customers leveraging True Fit recommendations. Based in Los Angeles, APL was founded in 2009 by former collegiate athletes...

FashionPress Release

Fit for freedom

Key to helping consumers get the clothes they will love and keep, and cutting returns is listening and acting. To do that, retailers and brands will need to make much greater use of first party data and smart personalization technology, says Sarah Curran, Global CMO at True Fit. To say that the fit of an item of clothing is highly personal is an...

FashionPress Release

Remake, remodel

Communicating complex messages about circularity and sustainability in fashion to an online audience is not easy, but the imperatives to get it right are overwhelming, says James Barlow, VP UKI at Akeneo. Second hand clothing is as old as retail and was driven entirely by cost; if you couldn’t afford it, you bought it second hand. Now, a whole...

BusinessPress Release

How to grow in a growing market

To know the consumer is to sell to them, no more so than in the current climate, says Martim Avillez Oliveira, Chief Executive Officer – UK and Europe, ESW, who also recommends that retailers and brands look further afield for new markets. In all the current uncertainty in markets and politics, the fact is, despite a blip in the upward...

FashionPress Release

Authenticity is now a key new driver of revenue and loyalty for UK shoppers

• 70% of UK shoppers spend more with brands they perceive to be authentic. • Three quarters (75%) of UK consumers are more loyal to authentic retailers. • Silent Generation (76yos+) and Gen Z most likely UK cohorts to spend more based on authenticity (72% each). Authenticity is now a key new driver for revenue and loyalty among UK shoppers as...

BusinessPartner Content

Why retailers should relish the halo effect of London Fashion week

With London Fashion Week (LFW) fast approaching, apparel and footwear retailers can be sure of one thing – fashionistas will be in a frenzy to update their wardrobes this September. Interest in the latest looks and style innovations revealed at the iconic show generates excellent opportunities for retailers to increase sales. But to do so they...

BusinessPartner Content

Golden moments: How tech helps luxury retailers forge lifelong bonds with customers

Luxury brands are facing the challenge of serving valued customers consistently and personally, on a global scale. Personalisation allows a luxury brand to indulge its affluent customers in a meaningful way that will drive lasting loyalty. After all, it may be months or even years between purchases of a haute couture handbag or designer...