Fifty Shades of Grey news and archive

Asda benefits from Fifty Shades of Grey effect

Asda's maternity clothes have benefited from the Fifty Shades of Grey films, after the UK retailer has seen a growth in the number of women buying maternity wear sold at its supermarkets. Maternitywear sales have risen 170 percent compared to last year, while other baby products are also “unusually high in comparison to 2014”, according to the...

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Fifty Shades of Grey inspires

The hype surrounding the erotic novel ‘Fifty Shades of Grey’ is inspiring the fashion industry, with a number of brands taking inspiration from the book written by EL James, and especially Christian Grey, the fictional man of the moment. British bespoke tailors Norton & Townsend is playing on the hype of novel with a menswear collection inspired...