Four Paws news and archive

Max Mara Fashion Group adopts fur-free policy

Max Mara Fashion Group, the parent company of Italian luxury fashion house Max Mara, Marina Rinaldi, and Marella, among others, has gone fur-free, according to press releases from a number of animal rights organisations. The announcement comes after Max Mara faced increasing pressure for several years from animal rights organizations such as...

Fashion

Four Paws shopping guide for a kinder winter wardrobe

Down feathers that ducks or geese lose on their own and that are then collected for puffer jackets or blankets, sheep that are shorn slowly and are happy to get rid of their “burden” - unfortunately, these are all myths that consumers may have in mind when they buy products with materials of animal origin. However, the reality is vastly...

Business

Four Paws: ‘Lack of meaningful action’ in animal welfare from brands

A new report by animal welfare organisation Four Paws has outlined that there is a “lack of meaningful action from most brands” when it comes to adopting policies that protect the rights of animals. Now in its third edition, the Animal Welfare in Fashion report aims to cover brands across nine market segments, including sports and fast fashion,...

Business

Four Paws: 400 fashion brands agree to oppose mulesing

Global animal welfare organisation Four Paws has reported that 400 international fashion brands have publicly stated their opposition to mulesing, a process in which strips of wool-bearing skin are removed from sheep. The nonprofit released the names of the brands via an open letter – ‘Brand Letter of Intent’ – which was initiated to call on the...

Fashion Featured

Hugo Boss to become mulesing-free

Global animal welfare organisation Four Paws reports that luxury brand Hugo Boss has committed to phasing out mulesed wool and become verified free of it by 2025. The German fashion company announced that it will exclusively source mulesing-free wool for its pure wool suits from 2025. In addition, the use of mulesing-free wool for the entire...

Fashion Featured

Stella McCartney named "sustainable pioneer” in Four Paws animal welfare report

Four Paws has released its latest ‘Animal Welfare in Fashion’ report revealing the best and worst fashion brands when it comes to considering animal welfare in fashion supply chains. It reveals that Stella McCartney and People Tree excel within the UK, whilst Harrods, which continues to sell fur despite objections to its production by 79 percent...

BusinessFeatured

Mytheresa pledges to go fur-free from spring/summer 2022

Luxury German fashion retailer Mytheresa has pledged to go fur-free from spring/summer 2022 and will begin phasing out the existing inventory of previous seasons by the end of 2022. Mytheresa will no longer sell products made from animals the were raised solely for the use of their fur or those made with fur from wild animals. The ban will cover...

Fashion

Consumers turning their back on animal-derived textiles

The global coronavirus pandemic has increased demands for compassion in fashion, with two-thirds of UK consumers demanding that fashion brands take action to guarantee higher animal welfare in fashion. According to new research, commissioned by global animal welfare organisation Four Paws, almost 90 percent of Brits believe companies should make...

Fashion

Puma to remove mulesed wool by 2025

German sportswear brand Puma has said that it will refrain from using uncertified wool of animal cruelty origin, following a campaign by animal welfare organisation Four Paws to ban mulesing of lambs. Puma joins Calvin Klein and Marks and Spencer who have agreed to ban mutilation of lambs in their supply chains, with Four Paws calling on its...

BusinessFeatured

How brands can transition to pain free, non-mulesed sheep wool

Four Paws, the global animal protection organisation, has just launched a detailed guidebook to assist brands in understanding how they can transition their wool supply chain away from mulesed sheep wool and provides an overview of the available wool assurance initiatives. Titled ‘Transitioning away from mulesed sheep wool,’ the detailed...

Fashion Featured

Four Paws launches new initiative to promote "Cruelty Free Down"

A new online initiative aimed at encouraging outdoor labels to take on stricter regulations regarding their down feather supply chain whilst showing customers which retailers source down from animal-friendly suppliers has been launched by international animal welfare organization Four Paws. Dubbed the “Cruelty Free Down Challenge,” the...

Fashion

Burberry's Fox: 'When I grow up, I'm going to be a fur collar'

Luxury fashion label Burberry is being called upon to end its use of real fur in its collections in a personalized campaign launched by international animal welfare organization Four Paws. Entitled #SaveKimi, the campaign was created by Four Paws to increase public awareness of the harsh reality endured byanimals raised and slaughtered on farms...