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THG Ingenuity inks partnership with Fragrance Direct owner Maximo Group

THG Ingenuity, the technology services division of British fashion and beauty retail group THG, has announced a strategic partnership with Maximo Group. The 10-year link-up will initially focus on re-platforming Maximo Group’s beauty sites All Beauty and Fragrance Direct to the Ingenuity platform, which was set up by THG to offer technology and...

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