Frederick's of Hollywood news and archive

Frederick's of Hollywood names new creative director

American lingerie brand Frederick's of Hollywood has appointed fashion designer and celebrity stylist Candice Cuoco as its new creative director. Cuoco will oversee the brand's creative direction and product design, focusing on modern lingerie to create collections that embrace Frederick’s of Hollywood’s storied past with fresh designs for the...

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Frederick ́s of Hollywood files for bankruptcy and finds a buyer

Earlier this week, Frederick’s of Hollywood filed for Chapter 11 bankruptcy protection after closing all its stores. Aimed to deal with the increasing debt, the lingerie retailer said it had reached an agreement with Authentic Brands Group. In virtue of the deal, Authentic Brands Group will pay 22.5 million dollars and 25 percent of future brand...