George Davies news and archive

Next’s George Davies to debut latest brand GWD at Pure London

British fashion legend George Davies is introducing his latest brand, called GWD, to the UK market later this month at trade show Pure London. The brand - an abbreviation of Davies’ full name - was launched two years ago in the Middle East, initially debuting exclusively with womenswear before expanding into childrenswear. It marks a return to...

Retail

Industry veteran George Davies to launch fashion retailer FG4 in the UK

George Davies, also known as the entrepreneur who helped develop Next as well as Per Una for Marks & Spencer and George at Asda, is set to launch new fashion label FG4 in the UK this month. The fashion retailer will officially launch its UK website on March 12, which will feature it's womenswear and childrenswear, and hopes to open 100 physical...

Fashion

Next founder eyes Middle East

George Davies, the retail entrepreneur who founded Next and George at Asda and designed the Per Una fashion collection for Marks & Spencer, is to open a 60-branch childrenswear chain in Saudi Arabia and Egypt. The launch will be through a joint venture with Fawaz Alhokair Group, a leading Saudi Arabian property and retail business. In an...

Fashion

GIVe to shake up fashion e-tail

GIVe, the womenswear fashion label being launched by retail entrepreneur George Davies, has selected K3 to implement a fully integrated multi-channel solution that will support the web site, retail stores and concession partners, and call centres. Davies, founder of Next, George at Asda and Per Una at Marks & Spencer, will be launching GIVe in 8...

Fashion

Next founder funds new GIVe chain

George Davies, the founder of Next, has invest £20m of his own money into a new fashion chain called Give, reported The Times. Give aims to offer affordable luxury on the high street offer in-store style advisers and tailors to help customers create individual looks. Davies, who also founded George at Asda and Per Una for Marks & Spencer, hopes...

Fashion

Per Una designer steps down

George Davies, the designer behind Next and George at Asda, is plotting a new venture just days after announcing that he will step down as chairman of Marks & Spencer's Per Una clothing range at the end of next month. Davies is planning to launch a mid-market fashion brand for men and women over 25, demographic he prefers to dress of over...