Gift Card and Voucher Association news and archive

Can gift cards help attract shoppers back to the high street post-Covid?

As the UK high street prepares to reopen, new research suggests that gift cards could be the key to encouraging anxious shoppers back to stores and boost sales. The ‘State of the Nation 2021’ research, carried out by the Gift Card and Voucher Association (GCVA), found that almost two-thirds (65 percent) of shoppers have been introduced to a new...

Retail

BRC supports gift card campaign to boost retail footfall

The Gift Card and Voucher Association (GCVA), supported by the British Retail Consortium (BRC) and the Association of Town and City Management (ATCM), has urged the government to take action to save the high street. The campaign, #GiftCard500, calls on the government to increase the tax-free employer gifting allowance from 50 pounds to 500...