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Cost of shopper defections in UK retail could add up to 147 billion pounds
If all dissatisfied customers in the UK were to turn their backs on their current retailer of choice, the total annual defection cost would be 147.2 billion pounds, according to a survey conducted by Webloyalty and GlobalData Retail. Staff rudeness, price rises, and poor product quality came out top of the list of reasons for customers to...
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