grey pound news and archive

Retailers need to tap into the ‘grey pound’

In light of recent slow sales in clothing results over the last quarter of 2015 and the Christmas period by many UK retailers, new research is suggesting that retailers need to tap into the potential of the ‘grey pound’ by targeting consumers aged 55+. Research from garment fit specialist Fits.me suggests that retailers need to tap more for the...

Featured

Retail

Online retailers ignore over-55s

London - The fastest group of online spenders are the digiboomers, better known as the over-55s. Currently a market worth 14 billion pounds, over-55s account for over two-thirds of all retail activity and more than a third of the population, yet just 22 percent of marketers currently target this demographic via digital channels, if they are not...

Design

Elderly and plus size shoppers save high street

While the high street may still be facing a gloomy future, fashion ranges catering to larger sizes and older customers, or "plump and grey pound" as it is known, have proven successful. According to the financial times, N Brown, the plus-size shopping retailer, reported that like-for-like sales were 1.6 per cent ahead of last year for the last...