H&M news and archive

Watch: From hero gnomes to stylish goats, all the festive fashion films to know for 2024

It’s that time of the year, again. Brands and retailers across the globe have begun unveiling their always highly anticipated festive campaigns. This season, trends seem to revolve around flipping the script on the stress usually associated with the season; incorporating well-known (animated) figures into the storyline; and proposing new...

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H&M Group to close Monki stores

Swedish fashion group H&M Group is preparing to close its own Monki brand stores, and thus enters the next step in its Weekday integration plans. The womenswear brand Monki is to be integrated into the Weekday brand, which also belongs to the fashion group, next year, the H&M Group announced on Wednesday. This marks the next phase in H&M's...

Retail

Arket's Austrian debut highlights cautious expansion

H&M-owned lifestyle brand Arket is set to make its delayed entry into the Austrian market, announcing plans for a Vienna flagship store in 2025 - a full eight years after the brand's initial European launch. The move raises questions about the Swedish retailer's traditionally conservative approach to expansion in Central Europe. While brands...

Fashion

Diesel's Glenn Martens to collaborate with H&M

Glenn Martens has been revealed as the next designer to take on a collaboration with H&M. The Belgian creative director of denim specialist Diesel and the Swedish fashion retailer are joining forces for a collection to be released in autumn 2025, H&M announced on Thursday. H&M has not yet revealed much more about the collaboration, only pointing...

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H&M to close Edinburgh call centre, 150 jobs at risk

Swedish retail giant H&M is believed to have confirmed the closure of its Edinburgh call centre, potentially resulting in around 150 job cuts. According to documents seen by the BBC, workers at the office were told in August of a proposal to shut the building due to the lease expiring in 2025. The company was understood to have cited increased...

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H&M Group partners with Lightsource bp to build solar farm in Texas

H&M Group has announced a large-scale project with Lightsource bp, a wholly owned subsidiary of BP Plc and Europe's largest solar energy developer. This project involves the construction of a solar farm in the US state of Texas, which will contribute to the energy supply for H&M's global commercial operations. The initiative forms part of the...

Fashion

H&M marks 20th anniversary of Guest Designers Collaborations with limited re-release drop

H&M is celebrating the 20th anniversary of its guest designer collaborations by revisiting and releasing some of its most iconic collaborative collections. The Swedish fashion retailer launched its first designer collection with Karl Lagerfeld, the creative director of Chanel at the time, in 2004. One of the first of its kind, the collaborative...

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H&M showcasing new brand direction with New York pop-up

Swedish retailer H&M is looking to reignite the shopping experience and showcase its new brand direction with a boutique pop-up in New York City’s Nolita neighbourhood. The pop-up located at 372 Broome Street will be open from October 24 to December 29 and aims to “surprise customers and offer a memorable and immersive experience showcasing the...

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H&M to halt sale of virgin down by 2025

Swedish retail giant H&M has confirmed that it plans to halt the sale of virgin down by the end of 2025. It is now set on transitioning to sourcing only synthetic or post-consumer recycled down for its jackets and home goods. The company had been facing heightened pressure from the People for the Ethical Treatment of Animals (PETA), which said...

Fashion |In Pictures

H&M launching new premium baby and kidswear label

Swedish retailer H&M is launching a line of premium clothing and accessories label for babies and kids focusing on longevity and high-quality materials that are soft on the skin, keep their shape and don’t pill. The premium ‘H&M Adorables’ label, launching on October 10, features newborn essentials and gifts, timeless foundational babywear...

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H&M to buy back B-shares for one billion SEK

Swedish fashion company H&M Hennes & Mauritz AB is buying back its B-shares via a share buyback programme, making use of authorisation that was granted in its 2024 Annual General Meeting, the company said in its financial update and explained in a separate press release. H&M is buying back SEK one billion (98.3 million dollars) worth of...

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H&M reports challenging Q3, lowers 2024 earnings margin target

The H&M group’s net sales in the third quarter decreased to 59,011 million Swedish krona, while in local currencies net sales were flat compared with the previous year. The company said that the autumn collection has been very well received and sales in the month of September 2024 are expected to increase by 11 percent in local currencies...