H&M news and archive

H&M sales dip underscores ongoing positioning challenge amid margin gains

A first-quarter sales dip at H&M has sharpened industry scrutiny around the group’s market positioning, even as profitability continues to improve on the back of cost discipline. The retailer reported a 1 percent decline in sales in local currencies for the three months to February, while operating profit rose 26 percent to 1.51 billion Swedish...

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Business

Hennes & Mauritz reports strong profit growth in first quarter despite sales decline

The Swedish apparel group Hennes & Mauritz AB (H&M) experienced a significant decline in sales in the first quarter of the 2025/26 financial year, largely due to negative currency effects. However, the parent company of brands such as H&M, Cos, Weekday, & Other Stories and Arket managed to significantly increase its profit. This was revealed in...

Fashion

H&M and Stella McCartney launch Insights Board to encourage sustainability dialogue

Swedish retailer H&M has partnered with long-time collaborator Stella McCartney to launch a specialised board tasked with continuing dialogue around sustainability in fashion. The ‘Insights Board’ assembled for its first in-person meeting in London this week, bringing together members selected for their contrasting voices and perspectives...

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H&M launches toolkit allowing brands to apply its System Map

H&M Foundation, the non-profit organisation of Swedish retailer H&M, is launching an open-access toolkit that allows brands, suppliers, policymakers, and investors to integrate the company’s System Map into their own business. Launched in 2024 by the H&M Foundation, the System Map serves as a visual framework of the full textile value chain,...

Fashion

H&M strengthens sportswear offering with Barcelona launch of new running collection

Madrid – H&M presented its new collection for runners this Thursday, March 19, at what the Swedish fashion multinational described as an “unprecedented global event in Barcelona”. The menswear and womenswear collection strengthens the brand's position in the increasingly strategic sportswear segment. It further specialises the offering of its...

Retail

H&M brings new store concept to Brighton

H&M has introduced a new “elevated and innovative” store concept to Brighton, UK, marking a continued evolution of its store portfolio. The store, located at Churchill Square, offers womenswear, menswear, kids, and beauty, as well as H&M Home, the retailer’s homeware and lifestyle brand which is making its debut in the city. Store enhancements...

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Business

H&M faces renewed pressure over mohair use following PETA investigation

Swedish retail giant H&M is facing a renewed call to ban mohair following a new investigation into Responsible Mohair Standard (RMS) farms that claims to have found evidence of animal cruelty. The People for the Ethical Treatment of Animals (PETA) has submitted a shareholder resolution to H&M requesting the retailer to reinstate a policy to ban...

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Business

New white paper on decarbonising the fashion industry is a good start but misses key issues

Decarbonising the fashion industry's supply chains is no longer a secondary sustainability goal, but a core financial necessity. This is the argument of the recently published white paper, “Accelerating Fashion Decarbonisation: An Efficient Approach to Unlocking Corporate Value and Financing the Supply Chain Transition”. It is co-authored by the...

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Business

How major fast fashion brands are handling the Middle East logistics crisis

Global fashion supply chains are currently navigating a period of profound instability as escalating conflict in the Middle East severely disrupts the flow of goods from South Asian manufacturing hubs to European high streets. As of March 2026, the closure of vital airspace and the suspension of operations at major transit hubs like Dubai have...

Fashion

H&M Foundation announces Global Change Award 2026 finalists

The H&M Foundation has announced its top 20 finalists for the 2026 Global Change Award (GCA). Selected from 450 ideas submitted from 81 countries across six continents, the innovations from the 20 early-stage finalists are set to be reviewed by the GCA Expert Panel together with the H&M Foundation team. From the 20 finalists, the panel and team...

CulturePress Release

H&M launches platform to spotlight global style and self-expression in cities worldwide

H&M&NEW YORK brings together both recognisable faces from the Big Apple and newcomers to the studio, placing them on equal footing. An eclectic mix of icons, including Ice Spice; John Turturro; Liya Kebede; Paloma Elsesser; Kareem Rahma; Jay Guapo; Kai Schreiber and Lynn Yaeger, feature alongside unknown faces. Through photographs and films,...

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Business|ANALYSIS

The COS strategy: Defining the sweet spot between hyper-luxury and high street in 2026

What started as the fashion’s “open secret”, a quiet recommendation whispered between editors, has become a market defining house across 2025. And this year, the data has officially caught up. The H&M-owned brand has exponentially grown in demand for the past five consecutive years. COS reached the Lyst Index of hottest brands in Q4 2024 at #17...