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Interview: Inside the Holly Nichols rebranding

That’s right, after 187 years in business as Harvey Nichols we’ve decided to change our brand name to Holly Nichols. To understand the message and purpose behind it, we sat down with our new Head of Brand, Press and Marketing, Alistair, one of the team who has been working on the campaign. Alistair lets us pick his brain and spills the beans on...

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