Ian Patterson news and archive

Mobile strategies can't be trial and error

With retailers in a hurry to try and integrate mobile channels into their strategies, digital specialists are stressing the need for them to get it right first time. Ian Patterson, managing director of Tech Specialist DigiPos Store solutions, says ‘retailers can’t afford to take a trial and error approach.’ Whilst retailers are trying to move...

Fashion

Retailers struggle to integrate mobile devices

It is impossible now to ignore the influence mobile and smart devices now hold in the retail industry – and retailers are finding themselves having to react ever quicker to growing customer demand. Merchants are under more and more pressure as they are already struggling to quickly pull together different channels to create a utilised multi...