iBeacons news and archive

House of Fraser prepares for Christmas trading with shoppable windows

British department store group House of Fraser is set to unveil shoppable windows this Black Friday as part of its Christmas campaign and overall scheme to transform its store-only shoppers into multichannel shoppers. As one of the first retailers to use iBeacon mannequins last summer, HoF will enable the entire store window from the outside so...

Design

Regent Street to introduce iBeacons

London's popular shopping street, Regent Street, is set to become outfitted with new technological gadgets in orderto better connect with its visitors: iBeacons. The new mobile application uses bluetooth technology to connect with shoppers mobile devices and send discounts, offers and promotions as they walk past stores and restaurants and will...