Iconeme news and archive

The Dandy Lab: Pushing the boundaries in retail

'Discover. Shop. Learn and Share.' These are the four driving principles behind the newly opened menswear concept store 'The Dandy Lab' which aims to bring together the best of the physical and digital world. Founded by Peter Jeun Ho Tsang and Julija Bainiaksina, the store fuses fashion, lifestyle and technology to offer consumers a one-off...

Retail

Lyle & Scott install beacon technology

Knitwear brand Lyle & Scott has introduced beacon technology at its flagship Carnaby Street store in London, following a partnership with Iconeme. The Iconeme beacons, which are also being used by Ted Baker, House of Fraser and Oasis, are linked to mannequins within the store’s window display, and are being used to promote the knitwear brand’s...

Retail

Ted Baker introduces beacon technology

Fashion retailer Ted Baker has introduced beacon technology in its Westfield White City store, which allows mannequins to communicate with customers via their smartphones. Using Iconeme technology, customers can access details on the clothing and accessories on display, such as price and links to purchase the item online or where they are in the...

Design

House of Fraser, Bentalls and Hawes & Curtis roll out beacon-enabled mannequins

British department store groups House of Fraser and Bentalls, along withshirtmaker Hawes & Curtis are among the first retailers to introduce beacon-enabled mannequins to their store windows. House of Fraser has introduced the mannequins to its click and collect store in Aberdeen, where customers are able to view its product ranges, collect their...

Fashion

High-tech mannequins 'talk' to shoppers via mobile app

First there was smart mannequins who could 'watch' shoppers shopping. Now, London-based technological start-up Iconeme, has created mannequins who are able to communicate with customers through their mobile phones and 'tell' them about what they are wearing. Iconeme Ltd., founded last year November by Jonathan Berlin and Adrian Coe, launched...