Iconix Europe news and archive

Rocawear's AW 14 campaign part of its re-positioning scheme

Music inspired streetwear fashion label Rocawear, founded by artists Shawn “Jay Z” Carter, Damon Dash and Kareem “Biggs” Burke, has named 'Catfish' inventor Nev Schulman as the face for its Autumn/Winter 2014 campaign as part of the brands ongoing repositioning strategy within the European market to build up its customer base. Daisy...

Fashion

In talks on Jay Z's Rocawear label developing EU presence

Rocawear, the ‘music inspired fashion’ streetwear label, founded by music icon, Jay-Z in 1999 has announced plans for a new direction for A/W 13/14, where it will not only be looking to cement its position in the European market, but has also started working with a new footwear licensee, Mainstreet Footwear to integrate footwear into its...