For fashion brands and retailers looking to thrive in a post-COVID-19 landscape, developing a strong omnichannel strategy is no longer an option but a must. Fashion brands need to begin embracing a digital mindset and be willing to interact with consumers on whatever platform they are on, outside of their own website and physical stores. As...
16 May 2022
The rise of the internet altered the way we browse and shop for good. The outbreak of COVID-19 only intensified the digital shift, underlining the ease and speed of online shopping. As lockdowns rapidly became the new normal, retailers and shoppers alike increasingly turned to the digital world, increasing e-commerce's share of retail trade from...
27 Sept 2021
Young British consumers admit they would reconsider purchasing behaviours if retailers were better at communicating the environmental impact of their purchases, according to new research from InRiver, which provides product information management. According to the research conducted amongst 1,500 UK consumers between the ages of 16-44 by...
30 Jul 2019
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