InRiver news and archive

Fashion’s need for an omnichannel approach

For fashion brands and retailers looking to thrive in a post-COVID-19 landscape, developing a strong omnichannel strategy is no longer an option but a must. Fashion brands need to begin embracing a digital mindset and be willing to interact with consumers on whatever platform they are on, outside of their own website and physical stores. As...

BusinessPartner Content

Why you need digital shelf analytics to sell effectively across all channels

The rise of the internet altered the way we browse and shop for good. The outbreak of COVID-19 only intensified the digital shift, underlining the ease and speed of online shopping. As lockdowns rapidly became the new normal, retailers and shoppers alike increasingly turned to the digital world, increasing e-commerce's share of retail trade from...

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Retail

Brits seek greater transparency around sustainable purchases

Young British consumers admit they would reconsider purchasing behaviours if retailers were better at communicating the environmental impact of their purchases, according to new research from InRiver, which provides product information management. According to the research conducted amongst 1,500 UK consumers between the ages of 16-44 by...