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Shop Direct to merge Isme into Very

Shop Direct is merging Isme.com into sister e-tailer Very.co.uk from the end of the month, as it looks to focus on its two “power brands,” Very and Littlewoods. The brand consolidation follows the migration of Woolworths.com into Very.co.uk in June, and the merger of K&Co.com into Littlewoods.com in July. Shop Direct chief executive, Alex...

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