IWC news and archive

Web Summit: IWC Schaffhausen on the tokenization of physical products and loyalty

Lisbon - How are efforts in leveraging blockchain, NFTs, and tokenization enhancing customer experiences, building loyalty, and adapting to changing market trends? It is this question that IWC Schaffhausen has attempted to answer through the ongoing integration of new digitally enhanced initiatives at the company. Speaking at tech conference Web...

Retail

London gains popularity among international luxury brands

The year 2015 is a highlight for London in terms of international luxury fashion store openings. Real estate services provider Savills reported that three international luxury brands have opened a store and that four more brands will follow later this year. "In 2012 only one international luxury fashion brand opened in London and last year there...

Member

Fashion

Richemont launching smart straps

Richemont certainly knows that their luxury watches will have some tough competition now thanks to the Apple smartwatch. Of course, they couldn't just stand by and let themselves fall from grace. The luxury goods maker is launching their own line of high-tech watch straps to compete with Apple's smartwatch. IWC Schauffhausen has plans to embed a...