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Fashion

J.C. Penney takes on Uniqlo, Zara with Joe Fresh

As of last weekend, Canadian fashion brand Joe Fresh will be available in most J.C. Penney stores – in 681 of 1,100 to be precise. The store-in-store concept is the department store chain’s biggest step in its current attempt at reinventing itself and turning its locations into collections of boutiques. Joe Fresh was launched in 2006 by food...

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