l2 news and archive

Selfridges ‘most active’ department store on Snapchat

UK retailer Selfridges has been named the ‘most active’ department store Snapchat user, according to L2’s Digital IQ Index Department Stores 2016 report. The index reveals that Selfridges posts 95 times per week, five times the index average, taking 26 percent share of the snaps posted, ahead of American department store Bloomingdales with 17...

Fashion

Burberry tops L2’s Fashion Digital index

London - British heritage brand Burberry has ranked first in L2’s seventh annual Fashion Digital index to be listed as a company of ‘genius’ in the ranking of fashion and retail’s most digitally adept brands. Burberry, which last year slipped from top spot to sixth, has regained its digital title after it utilised what L2 claims are ‘It’...