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Replay Eco Warriors for L.I.F.E.

Once again, Italian denim brand Replay has come up with an innovative way to market its new Laserblast L.I.F.E. jeans collection. Using real-life environmental activists, the company has developed short videos featuring “eco warriors” to advertise their new eco-friendly denim line. The capsule collection Replay Laserblast L.I.F.E. uses the...

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