leapfrogg news and archive

Morning commute “best time” to reach consumers by email

More than 83 percent of consumers read emails from retailers during their morning commute on their mobiles, according to new research by retail marketing agency Leapfrogg, making this the “best time” to reach them with marketing emails. The research reveals that when asked what times they opened and read emails from their favourite brands,...

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Mr Porter tops ‘most social engaged’ list

Luxury online retailer Mr Porter is the most socially engaged multibrand premium fashion retailer, according to new research by retail marketing agency Leapfrogg. The menswear brand, which is owned by Net-a-Porter, scored 17 out of a possible 25, and was praised for its clear content strategy and online magazine, as well as engagement on Twitter...