London Denim news and archive

Denim with a personal touch

London Denim purports to be " London 's answer to all the over-hyped, over-rated and over here LA denim brands". The label's designer Simon King has now customised his latest range of skinny jeans. They feature tattoos like those sported on beefy biceps of the Forties. Think cheesy hearts, birds and boxer dogs, but then adorning your legs. The...

Fashion

London Denim goes Italian

The British jeans retailer London Denim has entered the Italian market with successful results. It has forecast sales of over GBP100.000 for the first season. The London-based company, which is owned by Simon King, designs jeans and runs boutiques. The company received assistance for its Italian venture from the government organisation UK Trade...