• Home
  • Tags
  • lululemoninsultschina

lululemoninsultschina news and archive

Fashion Featured

Lululemon faces boycott after employee promoted #batfriedrice t-shirt

Lululemon, the Canadian athleisurewear giant, ignored all crisis marketing etiquette when one of its art directors endorsed a long sleeve t-shirt print featuring a Chinese takeaway box and text “bat fried rice” on Instagram. On the tee’s arms the words “no thank you” is written. The out of sync instagram post was met with a monumental backlash...

loading...