Luxury news and archive

Louis Vuitton opens temporary hotel in London

To celebrate the 130th anniversary of its iconic Monogram pattern, Louis Vuitton is transforming a historic townhouse in London's Mayfair district into an immersive concept experience. The temporary project is located in the heart of London. Louis Vuitton announced on Friday that it dedicates individual, thematically designed rooms to each of...

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Fashion

Who is actually shopping in luxury boutiques?

The velvet rope outside a luxury boutique has become as much a fixture of the world's premier shopping streets as the cobblestones beneath them. In Paris, London, Milan, and Tokyo, queues snake past flagship windows with a regularity that suggests demand has never been stronger. But step closer, and a more complicated picture emerges. During...

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Business

Will 2026 mark a return to growth for the struggling luxury market?

Paris, France - After a marked slowdown over the past two to three years, driven by price hikes, a lack of creativity and a downturn in China, the luxury sector hopes to navigate the clouds of geopolitical instability in 2026 to return to growth. Global leader LVMH will be under particular scrutiny, as the group kicks off the reporting season...

Retail

War in the Middle East: Dubai, a luxury capital on borrowed time

Dubai – Louis Vuitton, Dior, Louboutin... In Dubai's Mall of the Emirates, one luxury boutique follows another. A month into the regional war, their teams of unoccupied salespeople watch for customers or scroll through their phones out of boredom. Having just left Chanel, a rare customer who wishes to remain anonymous is adamant that people “...

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Business

Italian luxury brands stage citywide retail takeover in Manhattan

From April 9 to 11, Manhattan’s luxury corridors will double as a distributed exhibition space. Under the banner “Icons of Italy,” 43 flagship boutiques representing 56 Italian brands spanning fashion, design, jewellery, automotive, yachting, food and wine will host installations and cultural activations aimed at reframing retail as a vehicle...

Retail

Form Academy: a luxury vintage e-commerce platform's educational initiative

Form, a platform specialising in luxury vintage, is launching an unusual initiative for an e-commerce site: the creation of a research-based educational lecture series called Form Academy. Announced in mid-March, the project aims to satisfy the public's appetite for knowledge. This audience is now as interested in acquiring fashion knowledge as...

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Business|REPORT

5 key trends shaping luxury fashion sector in 2026

After a year shaped by uncertainty, creative setbacks, pricing shifts, and operational disruption, signs indicate that the global luxury market is heading into a year of stabilization, albeit at a moderate pace. With executive leaders across the board remaining cautiously optimistic, reports from consulting firms, including Deloitte, BNP...

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Business|Interview

From sea to shore: How Starboard Group is holistically redefining travel retail experiences

Cruise retail is no longer a niche within a niche. It is a fast-growing global market that fashion brands are starting to take more seriously, and now, it is moving beyond the ship. According to TechSci Research, the global luxury retail market specific to cruise liners was valued at 17 billion dollars in 2025 and is projected to reach 31.88...

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Business|ANALYSIS

The COS strategy: Defining the sweet spot between hyper-luxury and high street in 2026

What started as the fashion’s “open secret”, a quiet recommendation whispered between editors, has become a market defining house across 2025. And this year, the data has officially caught up. The H&M-owned brand has exponentially grown in demand for the past five consecutive years. COS reached the Lyst Index of hottest brands in Q4 2024 at #17...

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Business

Opportunities for Italian luxury grow in India

The Indian market has room for Italian products, spanning from mechanics and luxury to cars and food, including wine and oil. “This is the new frontier for 'Made in Italy',” senator Adolfo Urso, minister for business and 'Made in Italy' (Mimit), emphasised yesterday. He was visiting the Italian pavilion at the AI Impact Summit in New Delhi,...

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Business

In 'an uncertain world', luxury groups wary of 2026

Paris (France) - Following a "turbulent" 2025 and in "an uncertain world", caution is the watchword for 2026 in the luxury sector, where major French groups have published mixed results. "The past year was 'turbulent economically and geopolitically (...) and 2026 will not be very simple either, but one thing at a time'," stated Bernard Arnault,...

Retail

Longchamp opens first Scottish store as Edinburgh consolidates its luxury retail position

Longchamp has opened its first standalone store in Scotland, choosing Edinburgh’s Multrees Walk as the location for its latest UK expansion. Opening on 9 February, the boutique marks the French accessories brand’s first permanent retail presence outside London in the UK, reflecting a broader shift among luxury labels towards selective regional...