M-Commerce news and archive

Top 5 ways to make the most of the rise of m-commerce in fashion this Christmas Season

The rise of mobile commerce, or m-commerce, has been meteoric. In just a few short years, it has gone from being a niche market to a mainstream way of shopping. This is thanks in large part to the ubiquity of smartphones and the convenience of mobile shopping. According to a recent study, more than 79% of smartphone users have made a purchase...

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Retail

Mobile commerce sales to double to 700 billion dollars by 2025

If there is any doubt consumers are doing most of their shopping on smartphones, new research from eMarketer projects sales will double to 700 billion dollars by 2025. Another report from Mordor Intelligence states that the mobile commerce market is expected to register an annual growth rate of 27 percent between 2021-2026. High tech and...

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Retail

4 ways to rethink fashion retail in mobile

Written by Michelle Fotopoulou, Director of Mobile Marketing, Webloyalty Before the advent of e-commerce, it was difficult to imagine buying clothing online. Without the feel of the fabric, the visceral experience of the fit of a shirt or trousers, how could a customer make an educated decision on their purchase? That seemed pretty extreme, but...

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Retail

76 percent of Christmas shoppers act on personalised smartphone offers

In case there was any doubt email is still the number one marketing channel to reach consumers, a new survey by Visa Retail reveals 76 per cent of consumers are more likely to visit shops that have sent them a personalised offer on their smartphone. The survey also finds 25 per cent of shoppers are also more likely to spend more. The latest...

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Business|REPORT

Retailers lag behind in m-commerce fraud awareness

London - The rise in m-commerce - online shopping via a smartphone, has been widely anticipated and celebrated by fashion retailers around the globe. However, together with the rise of m-commerce also comes the rise of m-commerce fraud. Mobile in general is less secure than standard e-commerce, warns Kount, fraud detection provider, in its 4th...

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Business

Samsung follows Apple with launch of mobile payment in China

South Korea's Samsung Tuesday announced the launch of its mobile payment service in China, where it is likely to struggle in an already crowded market that arch-rival Apple entered nearly six weeks ago. “We are pleased to be partnering with CUP to bring Samsung Pay to China,” said Injong Rhee, EVP and Head of R&D, Software and Services of Mobile...

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Fashion

M-commerce responsible for most UK online sales

Mobile phones and tablets are now responsible for more online sales in Britain than traditional desktop or laptop computers, the IMRG Capgemini Quarterly Benchmarking report showed. In the key holiday and clearance season running from November to January, m-commerce accounted for a history-making 51 percent of e-sales. That was a significant...

Fashion

Brits to spend 14.95 billion pounds via mobile devices in 2015

British consumers are set to spend 14.95 billion pounds via mobile devices this year, according to new research by RetailMeNot. The research reveals that m-commerce transactions will increase by 77.8 percent in 2015, up from 8.41 billion pounds in 2014, meaning that more than a quarter of all online transactions will be completed through mobile...

Retail

Indian e-tail market to reach 100 million customers, 15 billion dollars

That online shopping in India has a huge growth potential in view of a growing middle class and tech savvy consumers is no secret but now it's official: According to Google’s annual Online Shopping Growth Trends report, there will be 100 million online shoppers in India by 2016, spending an estimated 15 billion US dollars. Compared to just four...

Design

Topshop uses mobile and social platforms to push into China

Arcadia's Topshop has joined forces with ShangPin, China's first online multi-brandfashion retailer, to host a mobile experience known as 'The Mobile Adventure', in honor of the brand's official launch on ShangPin.com. “Today’s young Chinese consumers have an appetite for luxury,” explained David Zhao, CEO of ShangPin. “This new generation of...

Fashion

M-commerce sales driven by minority of online shoppers

97 percent of online clothing shoppers shop from the comforts of their own home or work, with just one percent of the respondents using in-store Wi-fi on mobile devices for purchases, according to the new survey issued by Fits.me, the virtual fitting room solution. The survey, which asked 1,027 consumers about their attitudes towards online...

Design

Mobile crucial for retailers

During the sixth World Retail Congress held in London this week, leading retailers were in agreement that going mobile is crucial to the success of any retailer. Both Asos boss Nick Robertson and US retail group HSN chief executive Mindy Grossmann stressed the importance of this channel. "My advice would be think mobile as that's where people...