Machine A news and archive

In Retrospect: International Buyers' Takeaways from Berlin

Berlin seems to have finally secured its place in the tightly packed international fashion week calendar. This season, alongside editors from influential publications like Dazed Korea, Hypebeast, and i-D, buyers from London and Paris praised the collections. Invited by the Fashion Council Germany, co-organizer of Berlin Fashion Week (BFW), these...

Featured

Fashion |Interview

Machine-A: 'We're coming to an end of what we call trends'

Machine-A was born out of the idea of offering up-and-coming brands a space. When Stavros Karelis launched this multi-brand concept around 12 years ago, the founder witnessed a lack of these young designers in the London retail landscape. It is therefore no wonder that Karelis is now a regular guest at Berlin Fashion Week, where such designers...

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Business

Machine-A exits China to reevaluate positioning

Two years on from opening its first store in China, British multi-brand retailer Machine-A is now set to exit the region as it looks to reevaluate its positioning. In mid-2022, during the Covid-19 pandemic, Machine-A revealed it was to set foot in Shanghai, its first international location where brands such as Mugler, Charles Jeffrey Loverboy...

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Retail

Machine-A sets sights on international expansion with first China-based store

Machine-A has announced the opening of a Shanghai store, its first international location set to open mid-2022 and launching together with Belgian label Raf Simons. The British multi-brand retailer has set its sights on international expansion, starting with the 245 square metre store and shop-in-shop located in the Chinese city’s Jing’an...

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Fashion

Machine-A and Byronesque create ‘phygital’ vintage retail concept

Contemporary vintage brand Byronesque and London-based concept store Machine-A have combined their two worlds to create a conceptual retail universe of curated designer goods. Entitled Machine-B, the online-offline space brings together a curated collection of archival pieces and an edit of emerging and established designers. The final outcome...

Design

Joyrich London pop-up

Joyrich, a directional and colourful American streetwear brand, has landed itself a pop-up in London's Soho. Housed in independent fashion boutique Machine-A, the Joyrich spring 2014 is on show, alongside other independent brands including Chalayan and Raf Simons. While this is Joyrich's first foray into the UK, the brand was established in 2007...