MADE-BY news and archive

Kuyichi finds its way to the UK

Already available at over 500 outlets across Europe, Dutch organic denim brand Kuyichi and Made-By partner brand opened the doors of their first concept store in the UK. The new sustainable fashion store in Manchester will be the beginning of the roll out of the label in the UK, Ireland and France. Created by Kuyichi’s in house design team, the...

Fashion

Blue is the new green

Blue is the new green when it comes to sustainable clothing. The fashion industry's latest initiative is the "blue button", a symbol that signals garments have been produced sustainably. Bono's wife, Ali Hewson, who runs green label Edun, has signed up to the blue button, as has Kuyichi streetwear to give you an idea. The button, which appears...

Fashion

Wellcreative to produce Made-By campaign

Made-By, the label for sustainably produced fashion, is keen to raise its profile with European brands, retailers and consumers so that these products become commonplace on the high street within the next few years. Following an agency selection procedure, Made-By has chosen Amsterdam-based Wellcreative to spearhead this operation. A branding...