Marketing automation news and archive

Guide: How fashion brands lead the way in personalisation

One way that brands are setting themselves apart is by providing greater levels of personalisation. Today, personalisation extends from communications to the online and in-store experiences, loyalty programmes, and beyond. Personalisation is not just a “nice to have”—it is what shoppers expect. According to Accenture, 84% of the public and 94%...

RetailPartner Content

5 classic retail mistakes to avoid in 2023 and how Voyado will guide you to success this year

Time moves fast, retail landscapes change often. In 2023, the biggest mistake would be not to change at all. We’ve consulted the Voyado crystal ball, and talked to our retail customers and industry experts, to see what 2023 will bring. In this guide, we round up the five things it would be a mistake to ignore for the coming year. Make sure to...