Markmi news and archive

C&A maximizes the impact of its markdowns with new AI assistant Markmi

Markdowns are a crucial part of fashion retail. They present a strategic opportunity to maximize revenue and manage overstock during or at the end of a season, but they also bring significant complexity. C&A, one of Europe's largest fashion chains, recently made a fundamental shift in its markdown process by introducing AI. The AI-powered...

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Markmi raises 1.1 million euros in seed funding

Belgium-based fashion tech startup Markmi has raised 1.1 million euros in seed funding to accelerate the rollout of its AI-driven markdown assistant across Belgium, the Netherlands, the Nordics, and the US later this year. The round included backing from fashion and tech investors, including Wolf (Luc Van Mol, ex-ZEB), the Torfs family, and tech...

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More Margin, Less Hassle: Markmi’s AI Assistant Optimizes Fashion Markdowns for Better Results

Markdowns are an unavoidable part of fashion retail, but they’re also one of the biggest cost drivers. Discounting too soon means unnecessary margin loss, while waiting too long leads to excess inventory. Many fashion retailers are still stuck in time-consuming spreadsheets, with merchandising teams spending hours manually analyzing data in...