Maybelline news and archive

Maybelline introduces virtual make-up in Microsoft Teams

Cosmetics brand Maybelline New York has launched its first-ever virtual make-up looks, created in collaboration with technology giant Microsoft to offer “a new way to get ready for video calls". The Maybelline Beauty App in Microsoft Teams allows users to adjust their personal style within a Teams meeting. Users can choose from 12 make-up looks...

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Business

Maybelline teams up with Wattpad for Mental Health Awareness Month

Maybelline New York has revealed it will be partnering with the web novel platform, Wattpad, on a campaign for Mental Health Awareness Month. The #BraveTogether initiative has asked the Wattpad community to elevate stories related to mental health issues, prompting the platform’s mostly Gen Z writers to share their own stories on self-care and...

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Fashion

Puma and Maybelline New York launch collaborative makeup collection

Puma is venturing into makeup. The sportswear brand has teamed up with Maybelline New York to launch a 12-piece makeup collection featuring a smudge-proof mascara, a metallic highlighter, matte long-lasting lipsticks, metallic and matte eye sticks, and gloss face sticks. The duo did not specify when the collection will be launched, but said the...

Fashion

Maybelline to sponsor Mercedes fashion week

Maybelline will be the official cosmetic sponsor for IMG Fashion’s Mercedes-Benz Fashion Week, confirming a July 13 report in WWD. The cosmetics company signed a two-year deal, which will see it through the transition to Damrosch Park at Lincoln Center in September 2010 and beyond. This will be the first time Maybelline sponsors the New York...

Fashion

Wasson Designs For Rvca

Twenty-six-year-old supermodel Erin Wasson turned clothing designer. The edgy Maybelline beauty is to design her namesake beach-inspired women’s apparel line, Erin Wasson for Rvca, is scheduled for sale in stores starting in the spring of 2009. Wasson’s collection has already been snapped up by super-hip Manhattan boutique Opening Ceremony....